Travel consultant, communications officer or hotel manager? Tourism Studies will give you skills that are in demand on a growing labour market. There is a need for knowledge of urban tourism in both the visitor industry (hotels, travel agencies, event companies, etc.) and in the public sector. Studying Tourism Studies provides expertise in management, destination planning and marketing, concept development for attractions, and skills in communication and service and bookings. Tourism Studies giver you important knowledge for a range of professional roles. During your studies, you will gain insight into both the scope and opportunities of the industry. There are many opportunities available, and positions held by former students include hotel managers, marketers and frontline staff at hotels, travel consultants for travel companies, communications officer at tourist offices, web editors or social media specialists at large tourism companies, as well as destination developers and event managers. The academic study of Tourism Studies also provides sold knowledge in investigation, analysis and writing reports. These are necessary skills for specialist positions and higher positions in the industry. Read about research in this subject

Planning and analysing daily operations in the hospitality industry This course focuses on the hospitality industry and the daily operations of companies in this industry. You will analyse the various definitions and meanings of hospitality and how tourist companies’ front and management personnel can manage their operative work through different management strategies. You will also examine how hospitality, service and customer interaction can be planned and managed in a tourist company’s service processes, and investigate how effective staff management can be conducted in this type of company through a constructive company culture. These elements of the course will allow you to design management strategies consistent with the goals of a company in the hospitality industry and describe how to apply them in daily leadership, as well as to critically examine how a company in the tourism industry manages hospitality and its ability to profitably deal with the consequences of guests’ demands for service, experiences, security and the environment. Course design The course is taught through lectures, group work and seminars. It is assessed through a written examination, a written group report and oral presentation, as well as participation in the seminars.

Growing industry and labour market People are travelling more, the number of destinations is increasing and the tourism industry is expanding. Tourism Studies will give you skills that are in demand on a growing labour market. You will gain insight into the role of tourism and travel for the individual, but also for society and societal development. Tourism Studies covers players in the travel industry as well as travellers. You will learn how businesses and organisations in the tourism industry are run through hospitality management, what the visitor industry is like and what funding may be available from the public sector. You will also learn about how visitors, tourists and business travellers experience, work and receive services when they travel. Visitors and tourism have economic, cultural and societal impacts, as well as an obvious environmental impact. The subject links to issues around sustainable societal development, because the visitor and tourism industries can contribute to the development of a better society. This could be done through the creation of attractive conditions in urban and rural areas, a sustainability perspective on tourism’s impact on the climate, or companies working responsibly for individuals and society. At Södertörn University, Tourism Studies focuses on urban tourism, with particular emphasis on areas such as hospitality management, experiential tourism and sustainable destinations. It has close links to the industry through job fairs, placements and guest lectures.